Deep Purpose: The Heart and Soul of High-Performance Organizations
Drawing upon my recent book, Deep Purpose: The Heart and Soul of High Performance Companies, I will offer a compelling reassessment and defense of purpose as a management ethos, documenting the likely performance gains and social benefits that become possible when firms get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Based on extensive field research that includes over 250 interviews across 18 exemplary organizations, I will show how deep purpose companies energize their enterprise by inspiring employees and fostering greater loyalty and trust with customers and partners. Purpose is also a compass with which these firms navigate the inevitable tradeoffs across stakeholders more deliberately and effectively and balance their short- and long-term goals. Ultimately, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future.
LOCATION:WJH 1550 STATUS:CONFIRMED DTSTART:20230426T200000Z DTEND:20230426T213000Z END:VEVENT END:VCALENDAR